Your team is selling
infrastructure.
Are they telling the right story?

The problem

Deep product knowledge is necessary, but not sufficient. The gap between what your team knows and what your buyer needs to feel is where deals stall. And why customers go to competitors with a better story.

Storytelling is a skill. It is a communication gap, and it requires a curriculum that builds the skill over time — not a one-day presentation, forgotten a week later.

Outcomes

What I build

• 01
  Annual sales curriculum A structured, ongoing program — not a one-time event. Skills compound when they're reinforced across quarters, not forgotten after a Friday workshop.
• 02
  Data-driven storytelling How to use numbers, psychology, and narrative structure to move technical buyers from evaluation to conviction. Built on the curriculum taught at Deloitte and Wells Fargo.
• 03
  Messaging that respects the buyer's brain Credibility, value, and a dopamine-hit close. The formula works in cold outreach, enterprise pitches, and executive presentations — and it's teachable.
• 04
  Objection handling as psychology, not script Technical buyers raise objections to define restrictions, not to say no. Teams that understand this close faster, without pressure.

About Jeremy

Jeremy Conescu has pitched, won, and led over $1 billion in enterprise work across Accenture, Deloitte, and Publicis, and spent twenty years learning that the best solution will consistently lose to the better story.

He teaches data-driven storytelling to enterprise sales organizations and designs annual curricula that change how teams communicate — not just what is said, but how to motivate their buyers from awareness and interest to intent and action.

Jeremy is the founder of Maslow Murphy, a full-service agency that builds AI tools and automated systems for Fortune 500 clients, universities, and startups. He embeds with funded startups in San Francisco, automating enterprise workflows from first principles, working alongside the buyers your team is trying to reach.